Jeans in popular culture
Blue jeans
Copper rivets for reinforcing pockets are a characteristic feature of blue jeans.
Initially, blue jeans were simply sturdy trousers worn by workers, especially in the factories during World War II. During this period, men's jeans had the zipper down the front, whereas women's jeans had the zipper down the right side. By the 1960s, both men's and women's jeans had the zipper down the front. In the United States during the 1950s, wearing of blue jeans by teenagers and young adults became symbolic of mild protest against conformity. This was considered by some older adults as disruptive; for example, some movie theaters and restaurants refused to admit patrons who wore blue jeans. During the 1960s the wearing of blue jeans became more acceptable and by the 1970s had become general fashion in the United States, at least for informal wear. Notably, in the mid-1950s the denim and textiles industry was revolutionized by the introduction of the stone-washing technique by GWG (Great Western Garment Co.). Entrepreneur, importer, and noted eccentric Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to a larger and more versatile market. Denim suddenly became an attractive product for all age groups and Freeland became one of the most important innovators in the history of denim and denim products. It should be noted, also, that Freeland contributed to a variety of other denim textile developments throughout his career with Great Western Garments (GWG)Acceptance of jeans continued through the 1980s and 1990s to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs.
As imported American products, jeans were somewhat expensive, especially in the case of the Soviet Union which restricted hard currency imports. In Spain they are known as vaqueros or "cowboys," in Danish cowboybukser meaning "cowboy pants" and in Chinese niuzaiku (SC: 牛仔裤), literally, "cowboy pants" (trousers), indicating their association with the American West, cowboy culture, and outdoors work. Similarly, the Hungarian name for jeans is "farmernadrág", meaning "farmer-trousers".
Jeans can be worn very loose in a manner that completely conceals the shape of the wearer's lower body, or they can be snugly fitting and accentuate the body. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss denominated its flagship product "waist overalls" rather than "jeans".
Blue jean insulation
Recycled blue jean is becoming a popular insulation material (sometimes called Cotton Batt insulation) used in the construction of houses. Due to its low relative synthetic chemical composition and because it is made of recycled materials, it is gaining prominence in green building circles. Like conventional insulation, it moderates heat transfer and reduces sound transfer between floors or rooms. Blue Jean insulation has an R-Value of 13 to 19 (for 3.5 and 5.5 inch batts, respectively) making it a preferable insulator to typical fiberglass batts even without taking into account the environmental considerations.
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